the elephant in the room

Let us talk about it.

  • 01Death is taboo.
  • 02We do not think about our own.
  • 03It makes us sad.

You got here for a reason.

You have thought about this before. Maybe last night. Maybe for years.

You are not the only one. Keep scrolling.

The stoics had a phrase

Memento mori.

Remember you will die.

Not to make you sad. To make you act.

What happens if you die?

no, seriously

Scroll on. Take the minute.

A confession

We built this for ourselves first.

After an accident in our own family, we realised what was missing. The passwords nobody could find. The messages nobody had the chance to leave. The instructions that lived in one head.

So we built the thing we wished existed. Then we made it for you.

What are you thinking about?

  • Your family?
  • Your work?
  • Your home?
  • Your people?

01 / 03

Your kids.

Your partner.

02 / 03

Your parents.

Your pets.

03 / 03

Your business.

Your home.

Your unsent messages.

The ones you kept meaning to write. The half-drafts. The thank-yous.

Your goodbyes.

the ones you never said

So much gets lost.
So much gets locked.

If you got this far

You are in the right place.

We built this for the one taboo nobody else wanted to touch. The next slide shows you how.

It sounds like something out of a film.

it really does

It is called

a dead man switch.

And it is exactly what we reproduced.

Here is how it works.

Four steps. Same one we use ourselves.

Step 1 of 4

Every month, we check that you are alive.

Email. SMS. WhatsApp. Whichever channels you set up. You confirm with one tap or one reply.

Email

If You Die

Still here? Tap once to confirm.

SMS

+44 7700 900000

If You Die check-in. Reply YES to confirm.

WhatsApp

If You Die

Still here? Tap to confirm. Anytime today.

Step 2 of 4

No reply? We wait. We try again.

A reminder. Then another. Across every channel you set up. We do not panic. We are patient on purpose.

Day 1

Email check-in

Replied

Day 31

Email check-in

No reply

Day 35

SMS reminder

No reply

Day 40

WhatsApp ping

No reply

Day 50

Final email

No reply

Step 3 of 4

Then we ask the two people you named.

Separately. Each one tells us, by themselves, whether something has happened. One voice is not enough.

Witness 1

Your first witness

m@example.com

Confirmed

Witness 2

Your second witness

+44 7700 900...

Asked separately

Step 4 of 4

Both confirm. We deliver.

Only then. To the people you chose. Nothing before that, ever.

Verified delivery

FromIf You Die, on your behalf
ToThe person you chose

Subject

What I wrote for you, before

Two witnesses confirmed, separately
50 days of check-ins, no reply
Delivered by secure link

That is the whole thing.

Every month, for as long as you keep it on. Wherever you live.

Tuesday. 9:47pm. Phone on the side table.

The thought lands again before you fall asleep.

If you stopped replying tomorrow, your people would not know where to start.

Bank logins. Goodbye notes. Where the will is. We deliver the things only you knew, only when two people you named confirm you are gone.

Nursery app
Tomorrow at 8:15am
Drop-off, packed lunch, swimming kit. PE on Wednesday.
Signed in as you

What only you know

Most households quietly run on one person.

The master logins for the accounts your household runs on

Where the will is, exactly, and who the solicitor was

Bank, pension, and investment account references

Private messages for the people you most want to reach

Where the spare keys, the safe, and the documents live

The credentials for the digital life that pays your bills

0accounts, give or take. Just yours.

None of this is in a drawer. None of it is in your partner's phone. It is all in your head.

If you went silent tomorrow

Here is what unravels.

Day 1

Nobody knows the phone PIN. The two-factor codes live on the lock screen they cannot reach.

Day 3

The will is at the solicitor's, but nobody knows which solicitor.

Day 7

The mortgage direct debit bounces. Nobody knows the joint-account login.

Day 14

The photo cloud auto-renew fails. Twenty years of family photos are at risk.

By next month, your partner is firefighting. Not grieving. Firefighting.

How it works

One tap a month. Until the day you stop tapping.

OK
Jan
OK
Feb
OK
Mar
OK
Apr
·
May
!
Jun

Grace period

30 days to reply

We try email, text, and a phone reminder. You log in once, everything resets.

A

Alex, friend since uni

Witness 1, confirmed

P

Priya, family

Witness 2, confirmed

Verified delivery
What you wrote down
T

Recipient

The people you named

That is it. Six pounds a month.

One tap. Two witnesses. Delivery only when both confirm.

What actually happens

Your partner gets exactly what they need.

  • Bank, pension, photo cloud logins

  • Where the will lives, and which solicitor holds it

  • Phone PIN, house alarm, spare key location

  • The private letters you wrote for each person

And it is six pounds a month.

Verified delivery
From: If You Die

Two witnesses have confirmed. Here is what the people you named asked us to share with you.

Open securely

ifyoudie.org/view/...

Take your time. Samaritans 116 123 if you need someone now.

One of these is you.

Tap whichever sounds closest. The walk-through changes to match what you would actually leave behind.

For households

Doing this for the people you live with?

Plan together. Five private accounts in one household. Eighteen pounds a month, one bill. Each person keeps their letters and their witnesses private. The Sunday afternoon, then it is done.

One household, five seats

Organiser

Partner

Eldest

Middle

Youngest

Add another

Each seat private£18 /mo

What you actually do

Ten minutes today. One tap a month. That is the whole thing.

  1. Step 1

    Write what your people would need

    Bank logins, the photo cloud password, where the will is, who knows the kids. Short notes work fine.

  2. Step 2

    Name two friends as witnesses

    People who know you well. If we ever stop hearing from you, we ask them separately to confirm.

  3. Step 3

    One tap a month, that is the whole job

    We send one short email a month. You tap once. If you stop tapping, we wait, try again, and only then start the verified delivery.

The price

£6 a month.

Less than a gym you don't go to. Cheaper than the streaming bundle you forgot you have.

  • Netflix Basic£8 / mo
  • A gym membership£35 / mo
  • Spotify Premium£11 / mo
  • Three coffees£10 / mo
  • If You Die£6 / mo

Cancel any time. If you ever do, your messages are wiped within 30 days.

Start free, no card
Ten minutes Two witnesses

Doing this for the whole household? Family plan, £18/mo for five.

What we never do

Trust is the product. These four lines are why.

We never read your words

No human reads what you write. No AI is trained on it. Encrypted at rest, the honest version.

Two humans must confirm

We do not deliver on a missed email. Two witnesses you named must, separately, attest. No exceptions.

We never sell your data

Not anonymised, not aggregated, not under any future ownership change. It is in the terms in black and white.

We never assume your beliefs

Religion, culture, what you call the people you named. You write the words. We deliver them, unedited.